Work Experience
With over 5 years of experience in product design and similar roles, I have gained experience successfully delivering user experiences that delight users and also ensure that they are clearly aligned with business goals. My colleagues always appreciate me for being a team player, quick, and always having a positive mindset towards different challenges and problems.
In my next role, I aim to make a positive impact on product initiatives by collaborating and bringing fresh ideas to the table. I am also eager to grow professionally by aiming to become a design lead in the coming years.
Product Designer (UI/UX) - Berlin (Hybrid)
February 2021 - June 2022
Created end-to-end user experience to help investors find the right product for investment in just a few clicks. I led usability testing and design initiatives to achieve significant improvements in search and filter functionality that decreased the churn rate by 40% in 3 months. Worked very closely with founders and other team members for continuous iterations and quick customer delivery.
Digital Designer - Lahore (Hybrid)
June 2020 - August 2021
Led a design team of four to empower the marketing design team with extra ordinary quick deliverables of design assets for User interfaces and web platform of Starzplay. Contributed towards ease of sign up for new users that led to significant growth of 20% in paid users within first 3 months.
Digital Designer (UI)- Lahore
October 2019 - June 2020
Conceptualized and delivered two products, OLX CarPro and Ads, which resulted in an 80% revenue uplift (approximately PKR200 million) within the first quarter of the year. Additionally, I contributed significantly to the creation of digital design assets for both OLX and Dubizzle in Dubai.
Product Designer - Berlin (Remote)
September 2022 - Present
Leading design initiatives for checkout and retain context by collaborating with product managers and engineers. We implemented a new review system to increase the average rating and volume of reviews creating customer trust in Bike24—also a key contributor to design operations by implementing design feedback sessions and cross-collaboration projects.
Other Experiences
UI/UX Designer at Buzz Interactive
Lahore - June 2017- June 2018
Responsible for ideating and delivering UI/UX projects for different clients. We contributed towards revamping the user experience and user interface of Habib Saving bank app which led to significant growth in downloads and positive reviews.
UI/UX Design | Teaching Faculty at Beaconhouse National University
Lahore - September 2020 - February 2021
Senior Graphic Designer at Sapphire Retail Limited
Lahore - May 2018- October 2019
Founder at Main Musafir Travel
Lahore - August 2018 - March 2020
Founded and ran a small travel business for students, friends and families to travel across Pakistan and internationally. Provided with them with complete itineraries, cost planning and booking of accommodation and transportation. This increased my competency to be able to deal with different people and be learn how to manage/lead group of people.
TThe above experiences from my seven years in design have been the most transformative of my career. From creating display ad content to shooting and editing YouTube ads on an iPhone, I embraced every challenge with a resounding “Yes! Let’s do it!” attitude. These opportunities allowed me to push boundaries, learn quickly, and adapt to a variety of creative demands.
Are you looking to hire someone like me?