Recent prominent projects
Delivered customer-centric digital design solutions that aligned with business goals and team objectives. At Bike24, I led key design initiatives, including the product review system, loyalty program, wishlist feature, and streamlined sign-up processes. These efforts enhanced the onboarding experience, boosted customer trust, and increased average product ratings from 3.2 to 4.2 stars within three months.
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Product Review System - Bike24.com
Led design initiative to revamp product review system resulting in an increase of 300% in verified reviews and 25% increase in the average product rating.
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ThinkImmo - Search and Filters user experience
Making a user friendly experience for real estate investors to analyse properties in a glimpse. Making it more efficient for them to see results that really matter!
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Customer Data Service - Bike24
Enhanced the overall user experience for customer interactions with forms during registration and checkout, resulting in faster account sign-ups and a positive impact on the conversion rate.
Other Projects
Other than these prominent projects I have led discovery topics at Bike24 for
Pick up and Drop Off
Providing extensive solutions around PUDO topic for other markets such as France, Spain, Netherlands etc.
Wishlist
Discovering the uses of wishlist by collaborating with key stakeholders and hosting workshops and also crafted solutions around wishlist that could have a positive impact on the conversion rate.
Loyalty
In order to retain customers and also encourage new customers to keep buying with us, a discovery around Loyalty topic was conducted in 2024 to understand user behaviour and patterns while using our RFM model to identify what type of customers would participate and what impact it could bring.
You can view other case studies and work here: